The Fierce 50 Campaign
How do we change the world? Well, the hope is that it starts here and now on the 50th day of the year!!
There’s a new campaign to show that 50 is a time of new beginnings and creations! The hope is that we will celebrate the lives of successful women over 50 across the globe. “Far from beginning to fade, most of us are just hitting our stride and putting five decades of life, smarts, confidence, love and sassy to work.” quotes Lee Woodruff.
Our whole intention with this campaign is to shift the current perception of midlife and beyond. Although our reality has changed, people’s perceptions of 50 and beyond has not. As we come together and celebrate one another, we will be bringing a spotlight to our demographic.
Each of us “over 50 bloggers” have been partnered with another blogger. The hope is that you’ll get to know and start following that blogger too.
You may ask how this affects you, my readers? Or what do you get out of it? At least in the case of us fashion bloggers, I know many women would like to see a change in companies and brands to start showing older models and “real” bodies in the retail sector. I think this is realistic goal, and smart for the retailer because it’s much easier to imagine an item of clothing on yourself when you can see it on someone like you!
Have you ever had the thought that your opinion isn’t valued now that you are older? Or how about when you go shopping, do you find it increasingly difficult to find clothing for your age group that isn’t frumpy yet not teenagerish? These are aspects that might seem impossible to change, but how do we know if we don’t try?!
What You Can Do!
In order to make a change and have an impact, we need to be visible! And to show we mean business, there needs to be large numbers of us!! That means we need all of you out there, to help! Go grab your neighbors and friends (even if they are young) and help make this campaign successful by following us older bloggers! Any little effort can help….trust me. If you are on Facebook or Instagram, you can find other bloggers in this campaign by looking for #thefierce50. The more you are able to follow and support, the more we can make a difference for us all!! Even if you follow a blogger on one social media site, it can be fun to also follow on other sites. I know for myself, I will show different photos & events on the different sites!
With all of that being said, let me introduce my partner in this campaign, Cheryl:
Welcome another down to earth, fun loving, over 50, fierce woman!!!
Cheryl is 56 years old and loves art in every form, especially fashion. Realizing the media is made up of many more young women than women our age, made her want to try to balance the representation through her blog. It is her hope to make an impact on how women are seen in society as they age. It all starts, one blog and at time.
Cheryl’s home is in the west central mountains of Idaho. She has a doctoral degree in Education and is the Vice President of Learning Innovations for an Educational Consulting Firm.
She loves animals and has two canine best friends named McCall and Stella. You will see them photo bombing many of her pictures. Cheryl has always loved fashion, home decorating, cooking, anything to do with the great outdoors and wine. She started running in her mid forties and now runs several 5Ks a year supporting causes of all kinds. Cheryl has two sons, two daughters-in-law, a grandson and a granddaughter.
Connect with Cheryl
You can learn more about Cheryl and check out her blog at www.northwestmountainliving.com.
You can see her Instagram gallery at @northwestmountainliving
Facebook page is: here!
And follow her on twitter @cheryltucker.
More about #TheFierce50
In order to meet all of the Fierce 50 bloggers, click on The Fierce 50 tab in my menu at the top of my website! And make sure to check back often to see all the news regularly!! There will be a New Movement Group on Facebook if you’re interested in joining in on the fun! I will link to is as soon as I have the information!!
A huge thank you to the women that put together this campaign to change the thought process of what it means to be “over 50”. Thanks Catherine Grace O’Connell, Cathy Williamson, Shauna Robertson, and Deborah Boland. They would love it if you support them also! The sketch above was done by @bethbriggsillustration!
If you have enjoyed reading this blog post and learning more about The Fierce 50 Campaign, please visit this page http://catherinegraceo.com/fierce-50-campaign/ to see an archive where you will find each of the women that are participating in The Fierce 50 along with their blog posts. If you or someone you know is interested in either joining or supporting the movement, please contact email@example.com for more information or request to join the Fierce 50 Movement on Facebook! We have lots more planned for this year and beyond so, stay tuned everyone.
I’d love to hear that you are behind us in this idea!! Just a yes in the comments will let the brands out there realize that there are many of you in the background too!!