One of the most powerful things I’ve learned over the years—both through blogging and from the wise women I style with—is that style is a tool. It’s not just about looking cute (although let’s be honest, that’s fun too).
It’s about communication, self-expression, confidence, and even influence. And when we begin to look at our closets as toolboxes instead of a source of stress or confusion, the way we get dressed each day starts to feel incredibly empowering.
Quote of the day: “One’s mind, once stretched by a new idea, never regains its original dimensions.” Oliver Wendell Holmes Jr.
We are visual creatures—there’s no way around it. Before someone hears what we have to say or experiences our warmth and kindness, they see us.
That first impression? It’s visual. So why not take advantage of that fact and use style to our benefit?
Insider story: In the past, I’ve put together a fashion lecture where I started out changing my outfit 3 times, once looking provocative, once looking sloppy, and once looking professional. And then I asked the group, which one of “me” would they trust more with the subject of fashion?
We all know that we shouldn’t “judge a book by its cover”, but it’s no secret that we are influenced by how someone looks.
By this time in my life, I have heard all the excuses for why style doesn’t matter.
-It’s superficial to care about what you wear
-Comfort is more important
-I’m too old to care
-It takes too much effort
And while I understand these excuses, it’s no different than all the other parts of our lives. Practice can make everything easier, and we are always a work in progress.
It’s not very different than when I talked about letting go of the term, “flattering.” Style shouldn’t just be about looking thinner and taller.
Let’s break down why style as a tool is such a game-changer—and how you can start using it to show up in the world exactly the way you want to, because it can make a difference.
1. Style Communicates Without Words
Think about it: before we even say “hello,” our outfit tells a story. It might say, “I’m creative,” “I mean business,” “I’m fun and approachable,” or even “Don’t mess with me today—I need coffee first!”
When we start thinking of getting dressed as an opportunity to share who we are, it becomes less about trends or hiding flaws and more about curating a visual message.
So instead of wondering if your outfit is “right,” try asking: What am I saying with this look? If your clothes could talk, what would they be telling the world?
As much as I love my site, Jodie’s Touch of Style, I really enjoy putting together my daily emails. I consider my emails an extension of my blog that is chock-full of positive inspiration that one friend calls a “Variety Show.”
I include articles, videos, and posts that strike my fancy, and since I have no siblings to share with, I share them with you.
2. Style is a Confidence Booster
Here’s a little secret: even as a fashion blogger, I have days when I don’t feel super confident or at my best. But when I put on something that fits well and makes me smile, it’s like magic.
My posture changes.
My energy lifts.
I walk a little taller.
That’s the power of using style as a tool to support your mindset.
And when I take women shopping, I’ve seen it happen in person.
Sometimes society tries to tell us to shrink or disappear as we age. But I say: Heck no! If anything, now is the time to shine even brighter.
It’s one reason I always suggest dressing up professionally for a professional appointment. Considering our age group, going to see a doctor is a normal part of life. And while you may be retired and only think you need to dress casually anymore, I think it’s important to show respect for who you are seeing.
3. Style Helps You Stand Out (In the Best Way)
Let’s be real—there’s no reason to blend in. I mean, you didn’t come this far in life just to fade into the background, right?
I realize that some women don’t feel comfortable standing out. Standing out doesn’t have to mean being over-the-top. Sometimes it’s just about finding the little details that feel “you.”
Your style can help people remember you. A statement necklace, a colorful pair of shoes, or a unique scarf can become your signature. Even to the point that it gives people something to comment on, a way to start a conversation.
When you use style intentionally, you create a visual identity that’s memorable and meaningful.
4. Style as a Tool is a Form of Self-Care
Let’s not underestimate the emotional aspect of dressing. Taking the time to get ready in the morning—even if it’s just putting on earrings or changing out of PJs—can be a form of self-respect. It tells your brain: I matter. I’m worth showing up for today.
Insider tip: There is a term for this called “enclothed cognition.” There’s a lot more to this than I have time to go into here, but if you want more proof, this article goes into details.
Using style as a tool in this way doesn’t mean you have to dress fancy or wear makeup every day. It means being intentional. Choosing clothes that make you feel good in your skin. Giving yourself permission to play and experiment. Releasing the pressure of “perfection” and embracing the joy of creativity.
Some days, self-care looks like a cozy sweater and comfy jeans. Other days, it’s a bold lipstick and heels just because. It’s all valid—and it’s all part of using style as a tool to nurture yourself.
5. Style is Ever-Evolving—Just Like Us
One of the things I love most about fashion is that it never has to stay the same. As we grow, change careers, become empty nesters, or move to new places, our style can shift with us. And that’s a good thing!
You’re not the same person you were 10 years ago, so why should your wardrobe be?
Insider tip: It’s one of the reasons that I don’t automatically believe it’s better to buy more expensive “basics”.
In fact, I encourage you to revisit your closet with fresh eyes and ask: Does this reflect who I am now? Are you feeling bolder? Softer? More adventurous? Let your outfits evolve to reflect that. Style is one of the easiest ways to reinvent yourself—no drastic measures needed.
And it doesn’t always mean buying new things. Much of my transformation has been with how I combine different colors and items that I would never have tried years ago.
Final Thoughts: Don’t Underestimate Your Closet
When we treat style as a frivolous extra, we miss out on its real magic. But when we see style as a tool, we realize it’s something we can use—not just something we put on.
Speaking of tools, here are 6 that I can’t live without, and my fashion styling kit essentials.
The best part? Using style as a tool is completely within your control. You don’t need to be a fashion expert or spend a fortune.
You just need to approach your closet with curiosity and intention.
Try things.
Mix things.
Have fun.
After all, your style is an extension of you—and you, my friend, are a masterpiece in progress.
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Welcome to Jodie’s Touch of Style. I’m here to prove that it’s never too late to look great. Clothing and style are meant to showcase your inner personality. So let’s have fun and try new things.
